Sheila Davis SCA OSA SFCA
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Picture

Beyond the Easel - Professional Development for Visual Artists


Are you ready to take the next step as an artist? 



Give your profile the edge with a professional Biography, artist statement, cv and more.

Learn step by step tricks of preparing your images for gallery submission and your website.

learn about Marketing, Exhibition preparation and approaching galleries as well as legal, insurance and Financial issues.

4th Edition Softcover. Includes a FREE EBOOK

CA$30.97

$35 including HST + $5 shipping within Canada .
please note this book is $5 shipping cannot be combined with brushes for a reduced shipping charge . Please order your brushes separately.
* provincial tax rates may affect price


Want it shipped out of Canada? Contact me for a shipping quote 
Tell me more!

Beyond the Easel - Ebook

CA$12.95

EBOOK -PDF download


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For international orders please contact me for a shipping quote

Is it your dream to hang in museums alongside the old masters? Have your own solo exhibition in a chic upscale gallery? Travel the world painting as your go? Earning a comfortable living doing what you love to do or just painting in your spare time?

There are thousands of artists all vying for fame and fortune. While this book will not make you famous, it will help you look like you are famous. Or least like you know what you are doing. It is written from personal experience and lessons learned along the way. There will be some repetition (although I did try to put everything in its right place) but so many areas overlap and influence each other that at times it is unavoidable. This book will help you to find a gallery and develop a long-term, profitable relationship and it will help you work your way up to solo exhibition at a chic gallery.
While this book will not make you famous, it will help you LOOK like you are famous!
It will certainly give you some guidance on where to start. Until you get some experience in dealing with galleries and the public, it’s important to protect yourself. There are unscrupulous galleries out there that don’t pay at all let alone on time. Carrying yourself with self-confidence and assurance and arming yourself with knowledge gives the message that you can’t be fooled.

There a many more facets of making a living as an artist than just painting pretty pictures. The first step is to say “I am an artist” when asked what you do. Look at your creativity as a career where with some hard work you can earn a decent living. As with any new business set up there is paper work involved and this is where we start. It will get easier as you move along and get established. Then you can paint!
Still not convinced?    ​​look at the contents!!
 Section 1 - The Artist
                 1.0 Who are you as the Artist? 
                 1.1 Personal Goals. 
                 1.2 Getting started 
                 1.3 The Artist Biography 
                 1.4 The Artist Statement 
                 1.5 The C.V. (Curriculum Vitae) 
                 1.6 The Portfolio 

Section 2.0 Pricing your work
                 2.0 Setting your prices 
                 2.1 Certificate of Authenticity 

Section 3 - Marketing Yourself
                3.1 Your website 
                3.2 Social media
                3.3 Keeping in touch 
                3.4 Paper products 
                3.5 Your advertising dollar 
                3.6 The press release 

Section 4 – Getting your work out there
                4.1 Getting Started 
                4.2 Working the art fair market 
                4.3 Presentation 
​                4.4 Follow up
                4.5 Open studios and studio tours 
                4.6 Tips 

Section 5 Working with commercial galleries
               5.1 Why a commercial gallery? 
               5.2 Finding and approaching galleries 
               5.3 Consignment or Wholesale? 
               5.4 The consignment agreement 
               5.5 Obligations 
               5.6 Commissions 
               5.7 Alternative Venues 
               5.8 Issues 
               5.9 Tips
 
Section 6: Exhibitions
               6.1 The venue 
               6.2 The Gallery Proposal 
               6.3 Responsibility of parties 
               6.4 Follow up 
​
Section 7: Important necessities
              7.1 Insurance 
              7.2 Bookkeeping practices 
              7.3 Tax (HST and income) 
​
In closing 
Source Guide 


What people are saying about the book!

Beyond the Easel is rich in detailed information, helpful guidance  and research. This book is perfect for any emerging or for that matter, established artist to take their art to a different level.  Sheila's enthusiasm, dedication and professionalism are evident on every page. If all artists were as prepared and organized as Sheila Davis, our jobs as gallery owners and gallerists would be a dream.

Mark Hunter/Megan Less - Canvas Gallery Toronto
 
 
Beyond The Easel
The art world is incredibly competitive and most artists not only neglect their own marketing but may in fact hinder their own development as a professional artist. Sheila Davis's new book Beyond The Easel has opened my eyes in a way i had not expected. Her insightful tips and helpful 'must do's are imperative to an artist's success both commercially and personally. Her book has become my new bible and 'go to' manual,,, with it in hand i know i am in charge of my own destiny.

Diane Daigle
 
Sheila Davis’ “professional manual for artists” is a comprehensive guide offering a wealth of information for emerging and established artists alike.  Drawing on her own personal experience, Sheila outlines the challenges artists face and clearly articulates a path to overcome and succeed.  As a gallery owner I would encourage all emerging artist to read this practical handbook.
 
Susan Hoeltken – In2art Gallery Oakville
 
"Beyond the Easel" AMAZING !!!! Fabulous info, in fact it should be mandatory for all artists :) and art society members.
 
Kelly Moziar – In2art Gallery Oakville
​Please  note that,  although every effort is made to accurately photograph the artwork, colour settings vary on monitors, smartphones and tablets.   Please feel free to contact me with any concerns or questions. 
All content © 2019 Sheila Davis
  • Home
  • About the Artist
  • News
  • Available At the Studio
  • Available In The Galleries
  • Sold Works
  • Exhibitions
    • Speaking of Trees
    • INSIDE OUTSIDE
    • Walk with Me
    • In the Heart of the Wild
    • Riding the Elephant Lake Road
    • Off Road
    • In the moment
  • Representation
  • The Studio
  • Workshops
  • Videos
    • I Never Promised you a Rose Garden - Video
    • Light Interrupted - Video
  • Brushes
  • Mentoring with Mastrius
  • Beyond the Easel
  • FAQ's
  • Contact